Hi, I’m Lorraine (Luby),
Graphic Designer, Brand Lover, Business Supporter
I’m a Graphic Designer with a vision to help your business grow for long-term success based on the vision you have for your business. I graduated from the National College of Art & Design in Ireland (BDes in Visual Communications) in 2007. Now, I’m a professional doodler living and working in Poulshone, County Wexford, just a two-minute walk from the sea.
My focus is on enhancing the visibility and credibility of both new and established businesses among their target audiences. I am passionate about creating personalised logos and brand identities, empowering my clients with the confidence and tools (both strategic and collateral) needed to propel their businesses forward.
Our designs reflect your business and create an emotional connection to your brand for your long-term success. Our support allows you to lean on us and get specialised help to get clear on how to move your business forward and connect with your target market.
Why? Because I love seeing my clients' confidence and branding grow throughout this design journey, knowing they are better prepared to market themselves and focus on the parts of their business that they love.
Hi, I’m Barry (Luby),
Chief Cryer, Walker, Studio Support Assistant
My role here is to take Lorraine for a walk when she needs to come up with creative solutions. I don’t have much professional training but I’m told that I’m the best.
Why? Because when you receive the right support you can achieve anything.
About The Studio
Luuuby Creative was founded in 2021, our graphic design studio's primary focus is to help businesses grow and thrive through personalised brand elements. We provide a bespoke and collaborative graphic design and support service, assisting clients with new logos, rebranding, and all necessary branding assets to ensure long-term success.
Our designs reflect your business and create an emotional connection to your brand, setting you up for sustained success. Our support allows you to rely on us for specialised help to clarify how to move your business forward and connect with your target market.
We’re on a mission to move away from copy-and-paste visual branding and provide personalised branding and support within a collaborative environment.
Why Choose Luuuby Creative for your new logo or rebrand?
Tailored Creativity: Every logo we create is a unique and tailored to your brand's identity and values. We don't believe in one-size-fits-all solutions.
Collaborative Approach: Your ideas and feedback matter to us. We value your input and work closely with you throughout the design process.
Dedicated: As a small graphic design studio, we take great pride in forming genuine connections with our clients, understanding your requirements, and remaining readily accessible for any inquiries or recommendations.
Cost Transparency: Our pricing is project-based rather than hourly, guaranteeing transparency with no concealed expenses, and the initially proposed investment is the final amount you'll pay.
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![Logo design, Graphic design, Logo design Gorey, Graphic Design Wexford, Irish designer, identity design, bespoke logo, concept driven, logo for small business, logo for non profit organisation, Luuuby Creative]()
The Handmade Studio - Sketches
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![Logo design, Graphic design, Logo design Gorey, Graphic Design Wexford, Irish designer, identity design, bespoke logo, concept driven, logo for small business, logo for non profit organisation, Luuuby Creative]()
The Handmade Studio - Tag
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Sarah Tracey Photography - Sketch
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Sarah Tracey Photography - Tote Bag
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Nobletts - Sketches
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Nobletts - Stationery
Logo Design Process
Discovery Call
In this meeting we will discuss your vision, target audience, competitors, goals and core values. This meeting typically requires one hour of your time. Following the meeting, Lorraine will continue to research all items discussed in an effort to generate initial ideas for your company’s primary logo design and brand identity direction.
Research & Development
The objective of this phase is to help us fully understand your target audience and unique requirements. This begins with word-mapping and research in order to explore concepts that contain the correct brand messaging as the project develops.
Logo Concepts
Using inspiration from the research phase, we create rough logo concepts. These will be hand-drawn sketches of the logo, then presented to you as rough black and white concept ideas.
This presentation takes around an hour of your time and ensures your involvement and voice at integral parts of the design process.
Logo Development
We will create logo concepts based on the selected sketch/rough logo concept. We will collaborate with you to refine the logo until it matches your preferences and reflects your business ideals and brand personality.
Logo Family
Following approval of the Primary Logo, Lorraine will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
These logo variations are integral to ensuring that your brand message will remain consistent without getting stale.
Style Guide
A Brand Style Guide is created to establish the basic rules for the final logo family. It contains your brand essentials, such as the colour palette, typography, brand asset examples, and tone of voice.
This guide is your brand toolkit, essential for ensuring that the identity system is treated consistently by all designers and staff as your brand moves forward to long-term success.
