3 ways a new brand identity can transform your business

1: SAVE TIME

A new brand identity with clear implementation guidelines is a massive timesaver. For every piece of social media, packaging, your website, merchandise. If all of the information is there alongside all of the relevant files then producing material will become a simple task of mix and match as needed.

2: SAVE MONEY 

If you need to outsource a design (event material, merchandise, packaging etc) to a graphic design studio and you already have all of the appropriate logo files, colour codes, typography etc then this will save you money. The outsourced designer won’t need to undertake this research and therefore they won’t need as many hours to work on the project - resulting in a lower cost. 

3: GROWTH

If your small business has a clear and defined identity (logos, colours, typography, style) then your audience won’t miss any of your touchpoints. As they know it is your business and see it frequently through all of your various medium (social media, website, packaging etc) your overall brand awareness will grow and this in turn builds trust with your ideal customer.