5 Questions to ask yourself before you start working with a Graphic/Logo Designer 

Sometimes it is hard to know when we need to hire a graphic designer to develop or expand your branding. Do I need a new logo? Is my website the reason my business isn’t growing? 

Below are some questions to ask yourself if you’re considering working with a Logo Designer: 

  1. Is my DIY logo preventing my business from progressing? 

  2. Is my branding (or lack thereof) stopping my products from being placed on shelves alongside other similar products? 

  3. Do I (truly) know my target audience? Who do I (truly) want to purchase my product/service? 

  4. Can I commit to providing feedback in a timely manner to ensure the project doesn’t stall. 

  5. Can I financially invest in branding at this time? 

You may not answer yes to all of these questions and that’s OK but you should definitely bear them in mind and be prepared to explore them further during your initial discovery call with your logo designer. 

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