COFFEE BRAND IDENTITY
THE PROJECT
As a coffee lover, I couldn’t resist creating a brand identity for a fictional coffee brand.
The cup symbol combines a gently smiling face (that satisfied little grin after a much-needed sip) with a cup handle that doubles as a “Z” from the brand name. It’s also a bolt of lightning, capturing the energising jolt you get from a cup of Buzz coffee.
I had so much fun putting together this colour palette - rich dark brown paired with vibrant yellow, pink, and blue to reflect the brand’s lively, energising values.
The typography is bold and solid - just like a great cup of coffee.
We’re buzzing to hear from you.
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