“Develop a logo that represents and echoes the style of the products lovingly created within the studio.”
BUSINESS NEEDS
The client sought to create a new logo to better represent their brand. They felt their current branding was lacking in personality and looked quite generic.
Our focus for this rebranding project was to ensure that the logo symbol was as unique and fun as the work that Sharon created.
The story we wished to tell was that of the curious cat.
DELIVERABLES
Concept Development
Primary Logo Design
Secondary Logo Designs
Logo Symbol
Logo Word Mark
Bespoke Patterns
Brand Style Guide
Website (Squarespace)
PROJECT RESULTS
Inspiration for this project came following a visit to the client’s studio. A spool of colourful thread sitting on her worktop. I loved how the thread wrapped and crossed over itself as it wound around the spool.
Within this concept I combined these strong lines with the client’s love of cats!
Patterns and mixing shapes are at the forefront of this concept. This is achieved through solid lines married with shapes and repetition. The design is contained within a shape consisting of solid dark lines to give the logomark a focal point.
From our first conversation we knew that this rebrand needed to include various logos and icons within the logo family to ensure they responded appropriately to the various application situations (from the colourful website to tiny monotone tags).
WHAT THE CLIENT SAID
“I needed a new look for my growing business as I introduced new products to my range and felt my existing logo didn’t reflect my personality and my quirky products.
I was so afraid that a graphic designer wouldn’t “get me” but straight away Lorraine was in my corner. She had so many excellent ideas and advice and we decided together to do a whole rebrand.
I couldn’t recommend Lorraine highly enough as she held my hand all the way through the process and I’m thrilled with the final designs.
Will be working with Lorraine again soon I hope.”
See more of the HANDMADE studio’s beautiful and unique pieces here the HANDMADE studio
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