Logo Design with Local Soul: How Nobletts’ Storefront Shaped Their Rebrand
“Our focus is to create a warm and relaxed environment in which people can be inspired to put more of themselves and what makes them unique into their homes and spaces.”
BUSINESS NEEDS
Tim Noblett is 4th generation at the family business - Nobletts. He approached us seeking new visual messaging to run alongside their rebrand for their independent wallpaper and interiors shop based in Belfast.
The client felt that their existing branding didn’t reflect their passion and professionalism and that it was outdated and didn’t represent the business values or attract the customers they hoped to serve.
DELIVERABLES
Research and Concept Development
Primary Logo Design
Secondary Logo Designs
Logo Symbol
Logo Family Production (cmyk, rgb, white, black in various formats e.g. .ai, .png etc)
Brand Style Guide
Pattern Design
Business Card Design
Letterhead Design
Compliment Slip Design
Social Media Tiles
Additional Logo Versions
PROJECT RESULTS
It can become frustrating when your branding is portraying an older version of your business ideals and therefore holding you back from growing. You want your customers to emotionally connect with your business so they become interested enough to explore more of what your business offers.
Occasionally a logo concept arises almost instantly, and that was the case with this project. As soon as I visited the shop and saw the shop front I knew we’d need to include the shop facade somehow within the concept development. Firmly linking the logo to the shop, its products and those who work within it.
We knew we could create a unique logo using the unique shop front windows. These logo shapes would also spark recognition and nostalgia with locals, therefore instilling a comforting nostalgic warmth and also a curiousity within the shops potential client base. Therefore changing the business brand from stale and a budget retailer, to a modern vibrant business encouraging others to have fun and fill their homes and spaces with their own personality.
The logo symbol contains minimalist geometric shapes that echo the storefronts windows. Surely a recognisable image to anyone familiar with the shop itself. The door is left slightly ajar as a welcome to enter the shop and have a look around.
WHAT THE CLIENT SAID
“I couldn't recommend Luuuby Creative enough. I had been thinking about a rebrand of our family business for years. Not having a great knowledge in marketing and graphic design I was unsure where to start. I spoke to Lorraine who immediately got what we wanted. She asked the right questions, came down to our office and chatted with me and my staff and got a feel for our business and what we wanted.
The end result was the perfect.”
If you love all things wallpaper and interior design then look no further than Nobletts.
One benefit of consistent branding is being easily recognised, which in turn can increase brand loyalty when appealing to audiences new and not-so-new.
Promise
We create branding solutions and provide support to help your business overcome visuals that don’t reflect your brand and may be hindering its growth.
We will help you achieve unique branding that emotionally connects both inside and outside your organisation, ensuring long-term success through personalised and collaborative specialist support.
We promise to provide you with the visual tools to grow your brand with confidence.