“Create a logo identity that encapsulates capturing precious moments in time.”
BUSINESS NEEDS
Sarah reached out to us because her business was growing and she was worried that her current logo and lack of branding didn’t reflect her values.
She was looking for a unique solution to differentiate herself from her competitors while putting her clients at ease.
DELIVERABLES
Research and Concept Development
Primary Logo Design
Secondary Logo Designs
Logo Symbol
Logo Word Mark
Logo Watermark
Logo Family Production (cmyk, rgb, white, black in various formats e.g. .ai, .png etc)
Brand Style Guide
Additional Logo Versions
Business Card Design
Social Media Tiles
PROJECT RESULTS
Within this concept, the focus was initially on the tradition of photography within Sarah’s family. The idea of a signature and flowing lines are utilised to show this pride for a family business and the warmth towards capturing special moments for others. Flowing, friendly, familiar (without being too obvious).
These core values were developed by incorporating a continuous line, symbolising the client narrating their story, along with a subtle "s" shape to emphasise the pride and artistic skill that Sarah confidently puts her name to in every piece she captures.
WHAT THE CLIENT SAID
“I can't recommend Lorraine enough! I had been in business for a number of years and I was using a pre-made logo which I had purchased. After moving to a different county and re-launching my business there, I wanted a new logo and branding to reflect that change.
Lorraine was amazing from the first meeting, so professional yet easy to talk to and bounce ideas off. She had great ideas and has a wealth of knowledge which I learned a lot from. The whole process was easy and fun and the guidelines I received ensure I can implement my logo and branding in all the right places. I wouldn't hesitate to recommend Lorraine to anyone!”
Sarah Tracey Photography can help you capture those significant and precious moments of your life.
TIP! If you are a photographer then please, please pop your logo watermark on EVERY SINGLE PHOTOGRAPH that you produce - cheers!