Brand Icons Case Study

Nemstar Icons - Case Study 

Icons are a great way to increase your branding elements especially if you feel that your logo is being used for too many purposes. For this project we created icons for a cyber security company for their use to differentiate their resources and courses depending on who the target audience is.

THE BRIEF / PROBLEM 

To develop icons for use on Nemstar’s website and marketing material. The icons are to echo current branding and illustrate an individual, a team and an organisation. 

THE RESULT/SOLUTION 

• Icons are enclosed within the Nemstar padlock to cement their branding. 

• Hairstyles and other features are absent to ensure generic figures. 

• Nemstar’s ‘star’ is featured at times for added branding. 

• Familiar elements are included to add character and an extra dimension to the icons (e.g. necktie, headphones).