What is a RESPONSIVE logo?

Written By Lorraine Luby

A responsive logo ensures that your logo can be utilised appropriately on very large to very small items. 

Elements are often removed or slightly changed from the primary full logo in a way that doesn’t take away from the branding. 

Breakdown can be: 

  • Full logo with icon and typography

  • Icon only

  • Typography only

  • Another appropriate decrease

Think of the Disney logo and how it goes from the full logo with the castle decreasing each time to finally jus the D symbol. 

Lorraine Luby
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