How to increase sales with your tone of voice

By REBECCA BOYLE, Copywriter

Are you suffering from stagnating or falling revenue? 

Do customers know what makes you unique? 

Do you have a high churn rate?

If so, you might need to get clear on your tone of voice. Your tone of voice is how you consistently talk to your staff and customers through your content. 

Benefits of having a unique voice

Enhances trust

“There are measurable effects of tone of voice including a user’s impression of an organisation’s friendliness, trustworthiness, and desirability. Their impression of trustworthiness is a strong predictor of their willingness to recommend that brand.”

Stand out from your competition

When customers can instantly recognise your content without even seeing your logo, it makes your company memorable. 

Saves time

When there’s a guide to follow, it makes creating content faster.

How do I create a tone of voice guide?

1) Audit your current voice

If you’re already up and running, analyse your content.

What topics do you talk about? How do customers respond to you? 

2) Audience

You should have a profile of your ideal customer and for everything you write, think of this person. 

3) Mission

What do you want to do? This is an overarching message about your company. 

4) Brand vision and promise

How will your brand make a difference?

What is the promise you’re making to your customer?

5) Brand personality

If your brand was a person, who would it be? 

6) Brand values

What do you want your company to be known for?

Tone of voice is about how you communicate to your audience. It’s about making them buy, not just because they like your product or service but because they like your business.