8 Do’s when creating a logo in Canva
KEEP THE TYPOGRAPHY SIMPLE
Choose a font that is clean and clear (e.g. Open Sans, Josefin Sans). If you want to go for a more ornate typeface then choose a solid serif font (e.g. Card, Cormorant Garamond)
KEEP YOUR IMAGES UNFUSSY
Use a solid line or solid shape within your design. You can group elements together but do ensure that they carry the same aesthetic (line weight, solid etc)
WHITE SPACE
Let each element breathe. White space is your friend and fundamental to ensuring a design is clearly visible.
ONE COLOUR
Use ONE colour as your logo colour (a colour with black is OK also).
COLOUR CHOICES
Choose a mid-range colour (not too dark and not too light) as your primary logo colour. This will help the logo work well placed on a dark and light background (important for versatility going forward).
CREATE WHITE AND BLACK LOGOS
Ensure you create a save all black and all white versions of your logo. These look great on a solid colour background for when you want a little change.
LINE WEIGHT
Within your images and your typography choose lines that carry some weight. Even delicate designs need lines with enough weight to ensure visibility.
K.I.S.S. Keep.It.Simple.St***d
Don’t overwork your design. Less is often more!
“Don’t try to be original. Just try to be good.” - Paul Rand (Logo Genius)
